Why Sustainable Fashion is the future!
According to National Geographic, 91% of plastic isn’t recycled which has resulted in over 8.3 billion metric tons of plastic in landfills and oceans, regrettably, the fashion industry is one of the main contributors to this amount of waste. It is evident that a number of industries including fashion need to change. Current practices are damaging the world and to guarantee a prosperous future, sustainable shopping with fair fashion brands is the only option.
The term ‘sustainable fashion’ or 'fair fashion' is fundamentally how fashion can continue without harming the planet, people or biodiversity. Although we can’t rewind the impact fast fashion has had on the planet, we can look at sustainable solutions for the future and explore circularity in fashion.
We are living in exciting times where the fashion industry has only just scratched the surface. Change is here and at Tribükn, an innovative fair fashion Switzerland brand, Tribükn intends to create waves in the fashion industry by putting our planet, the people, and sustainability first.
So How Did We Get To This Pivotal Point in Fashion?
Before the fast fashion boom in the early 2000s, many renowned brands spent time using sustainable methods to create clothing and accessories. Yet, today, trends move faster due to consumer power and social media. Consequentially, this creates a competitive market where companies try to keep up with demand and produce cheaply-made synthetic products while using unethical and unsustainable methods, that ultimately harm the people who make them as well as our planet.
It goes without saying, that if we continue to produce fashion in this way the impact on our future will be detrimental, and therefore, sustainability should always be at the core of our purchasing decisions. And learning how to shop sustainably is the first place to start!
5 Ways to Shop More Sustainably
1. Research Sustainable Brands
Find out about the company and whether or not they prioritise sustainability. Some fair fashion brands plant trees, use biodegradable packaging materials, sell handcrafted items as opposed to mass-produced ones, or do a mix of all three, like Tribükn. Tribükn is an example of a fair fashion Switzerland-based brand with sustainability at their core, on a mission to actively give back to the planet as well as support craftsmen in developing countries. They recognise that trees provide clean air, filter the water we drink, and accommodate habitat to over 80% of the world's terrestrial biodiversity. By understanding the importance of trees, Tribükn is working in partnership with the non-profit organisation, One Tree Planted, so every time you place an order, you’ll be sponsoring one tree being planted.
2. Purchase Sustainable Products
Fast fashion brands produce items that can be cheaply-made and lack durability. Alternatively, purchasing from fair fashion brands guarantees longevity and quality. Tribükn offers a range of bags such as the Thun Bag , Basel Bag, and Matterhorn Backpack which are 100% hand-made from Ata grass, a strong, biodegradable material native to Bali that is promised to last.
3. Support Zero Waste
Zero waste limits the amount of waste going to the landfill. When shopping it’s always good to check the packaging and whether it’s sourced from recycled materials. Every single product from Tribükn comes in a compostable bag made mostly from corn (as well as other biodegradable components) which is compostable and ultimately better for the environment.
4. Look After Your Garments
Looking after your garments and accessories prolongs the quality of them so you can wear them longer. Covering and storing your garments properly when it’s not in use is the best way to maintain quality. When you buy products that are made to last, the quality will as well. All of Tribükn's products are made well, using strong and extremely durable materials, therefore needing minimal maintenance. For example, their jewellery is all handmade from solid sterling silver and 18 karat gold plated, like the Sunrise Earrings pictured below. By using better quality materials and handcrafting them as opposed to mass-producing, the products are created to last much longer.
5. Restore and Recycle
Whenever you’re ready to change your style, never throw your old pieces away or bin them; always donate them, swap them, sell them, reinvent them or repair them. Tribükn designs their items to be timeless pieces that are unique, strong and fashion statement pieces, so you can continue to cherish them when they one day become vintage.
Tribükn is a new sustainable fair fashion Switzerland based brand providing unique handmade jewellery and rattan bags handmade by artisans in Bali. At Tribükn we support true craftsmanship and sustainability is at the core of everything we do. Check out our latest collection to find an accessory that suits you! Visit our website!